Adobe’s Head Of Product Is Joining A24 To Make Movies

Behance co-creator Scott Belsky has announced he’s leaving his position arsenic Adobe’s Chief Strategy Officer to spell a partner astatine independent movie accumulation institution A24. Belsky initially joined Adobe erstwhile it acquired nan Behance creator portfolio level for $150 cardinal successful 2012.

Following a small departure successful 2016, he rejoined Adobe successful 2017 to lead its merchandise betterment crossed Creative Cloud and has since spell 1 of nan creation package giant’s astir respected and recognizable figures. Belsky played a cardinal domiciled successful launching Adobe’s lineup of Firefly generative AI products, which debuted its first AI video exemplary successful October past year.

Belsky was too a driving portion down Adobe’s grounded effort to get rival merchandise creation level Figma for $20 cardinal successful 2023. The merger connection was squashed nether portion from UK and EU regulators, requiring Adobe to net Figma a $1 cardinal termination fee.

“After 7 years since returning to Adobe… i’ll beryllium shifting gears complete nan coming months + jumping into nan fast-evolving world of filmmaking and storytelling (a longtime passion),” Belsky said successful his farewell message. “It’s difficult to clip disconnected a team, mission, and customer guidelines I attraction for deeply, but nan Adobe team, strategy, and pipeline has ne'er been stronger.”

Belsky says he will beryllium relocating to New York City and will enactment successful nan “extended family of Adobe” arsenic a “future tech partner.” According to Adobe main trading serviceman Lara Balazs, Belsky’s A24 partner domiciled will spot him building “tools and resources” to thief support filmmakers’ imaginative visions.

“I’m excited to spot really his acquisition processing exertion will construe to nan intermezo industry,” Balazs said connected Adobe’s blog. “We personification ever collaborated pinch studios astir nan world, and we personification already begun conversations pinch Scott and A24 connected really nan 2 companies tin partner to advancement nan creation of storytelling.”