Apple Reports Best-ever Earnings Even As Iphone Revenue Slips

As has spell an yearly tradition, Apple conscionable reported blockbuster nett for nan company’s astir caller picnic quarter. “Today Apple is reporting our champion 4th ever, pinch gross of $124.3 billion, up 4 percent from a twelvemonth ago,” CEO Tim Cook said successful a spot release. Revenue was up astir crossed nan committee for nan company’s Mac, iPad, and services divisions.

But nan numbers show a flimsy dip successful year-over-year iPhone revenue, seemingly confirming that Apple Intelligence isn’t doing overmuch to thrust iPhone sales. The aforesaid goes for that caller Camera Control button, I suppose. Cook tried to disregard nan conception that Apple Intelligence isn’t compelling group to upgrade successful an mobility and reply pinch CNBC. “During nan December quarter, we saw that successful markets wherever we had rolled retired Apple intelligence, that nan year-over-year capacity connected nan iPhone 16 family was stronger than those markets wherever we had not rolled retired Apple intelligence,” he said.

The modular iPhone 16 models are a peculiarly fantabulous worthy this year, which isn’t ever nan case. So that could too facet into nan somewhat small gross if little group are opting for nan Pro variants.

Apple has taken a cautious onslaught successful rolling retired its AI-powered features, having only conscionable turned them connected by default pinch this week’s merchandise of iOS 18.3. Cook again confirmed that Apple Intelligence will spell disposable successful overmuch languages successful April. So far, nan devices are convenient and helpful, but not crippled changing. And those promised improvements to Siri can’t recreation soon enough.

This tends to beryllium Apple’s astir important 4th of nan twelvemonth for 2 reasons. It includes nan all-important picnic shopping season, and since nan iPhone 16 lineup was connected discarded for nan afloat three-month duration, this is our champion denotation yet of petition for Apple’s latest phones. The institution too released respective caller Macs adjacent nan extremity of past twelvemonth including a redesigned, overmuch smaller Mac Mini and refreshed MacBook Pros. Revenue for Apple’s wearables business, which includes nan Apple Watch and AirPods, was too somewhat down compared to nan year-ago quarter.