How To Increase Blog Traffic: 9 Actionable Tips

Driving postulation to your blog isn’t conscionable astir creating awesome content—it’s astir making it easy for your assemblage to find it.

In this guide, you’ll study 9 actionable ways to get your posts successful beforehand of nan correct assemblage and summation your blog traffic.

Let’s get started.

1. Write Content connected Topics People Care About

Finding and penning astir topics your target assemblage is consenting successful tin thief you rank successful hunt engines and support readers engaged erstwhile they get astatine your site. 

How do you find nan correct topics?

Here are a less easy (and free) ways:

• Use Google’s People Also Ask section: Search for a wide taxable successful your niche. For example, type “personal finance tips” into Google. Scroll to nan "People Also Ask" conception (if location is one) to find communal questions group are asking.
• Study trending news stories: Use devices for illustration Google Trends to find basking topics. Be judge you attraction connected ones that are incorrect your niche.
• Explore forums for illustration Reddit & Quora: Browse forums aliases Q&A platforms wherever your assemblage spends time. This is wherever you’ll find a batch of chat of denotation points and topics that different devices mightiness not show you.

You tin too usage paid devices for illustration Semrush’s Topic Research instrumentality to find celebrated blog topics. 

Simply motorboat nan instrumentality and participate a taxable related to your niche. 

Select your authorities and click “Get contented ideas.”

The instrumentality will past coming a database of applicable taxable cards based connected your input.

Each insubstantial includes nan hunt volume, which tells you really celebrated a taxable is. Higher hunt measurement intends overmuch group are consenting successful that topic.

Expand nan insubstantial to spot overmuch specifications for illustration headlines and questions. 

Sort taxable cards by volume, keyword trouble (a measurement of really difficult it is to rank successful nan apical 10 results for a term), aliases taxable ratio (which considers immoderate measurement and difficulty) to find nan champion ones. 

And move connected nan trending topics action to spot what’s starting to summation traction.

Create and group high-quality contented connected these topics to propulsion overmuch visitors to your site. 

2. Target Keywords You Can Realistically Rank for

If your tract is new, small, aliases incorrect a competitory space, choosing keywords pinch debased problem gives you a amended chance of ranking.

How do you find low-difficulty keywords?

With Semrush’s Keyword Magic Tool. This gives you entree to a database of overmuch than 26 cardinal keywords.

Simply motorboat nan tool, participate a wide connection related to your niche (e.g., “travel bag”), and premier your target country. 

Add your domain to get personalized metrics.

The instrumentality will past proviso a database of related keywords connected pinch cardinal metrics for each. Like:

• Volume: How galore group hunt for nan keyword each month
• Search Intent (Intent): Why users hunt nan keyword
• (Keyword problem (KD %): How difficult it is to rank successful nan apical 10 results for nan keyword
• Personal Keyword Difficulty (PKD %): How difficult it is for your nonstop website to rank successful nan apical 10 results for nan keyword

To spot low-difficulty keywords for your domain, usage nan “Personal KD %” filter. 

Set it to “Easy” aliases “Very Easy.”

This will springiness you a database of position you tin feasibly rank for.

You tin too usage a “Volume” prime to spot low-difficulty keywords pinch decent hunt volumes. 

Simply group nan starting scope of nan Volume prime to “1,000” (or what you spot a bully hunt measurement for your niche). 

Manually reappraisal nan database to spot keywords that are astir applicable to your blog. And click nan checkboxes adjacent to each one.

You tin past create a database aliases export nan keywords arsenic a grounds to banal pinch your team.

3. Build Topical Authority

Building topical authority tin summation your blog’s chances of ranking higher because Google whitethorn spot your tract arsenic overmuch trustworthy.

This is wherever taxable clusters recreation in.

A taxable cluster is simply a group of interconnected pages connected your blog. 

Each taxable cluster consists of a pillar page (which provides a wide overview of a main topic) and aggregate cluster pages (which investigation circumstantial subtopics successful overmuch detail).

These pages are interconnected pinch soul links (links that nonstop to different places connected your site).

For example, a pillar page connected Disney World readying could beryllium supported by cluster pages that surface these topics:

• Disney World packing list
• Disney World restaurants
• Disney World itinerary

Semrush’s Keyword Strategy Builder tin velocity up this different manual, time-consuming process. 

Enter 1 aliases overmuch of nan keywords you recovered successful nan erstwhile conception (different topics that are somewhat circumstantial activity best).

The instrumentality will make a ocular practice showing suggested pillar and cluster pages. 

Scroll down to nan array to position each taxable cluster. Which specifies your pillar and cluster pages. As bully arsenic nan corresponding keywords and their respective metrics (like hunt volume, hunt intent, and keyword difficulty).

Pick nan topics that look nan astir promising based connected nan displayed metrics. And past commencement creating content. 

4. Make Your Content Interesting and Helpful

Content that’s useful and intriguing is overmuch apt to beryllium shared connected societal media platforms and different communities, which tin thrust overmuch postulation to your blog.

It’s too overmuch apt to group propulsion backlinks (links connected different sites that constituent to yours). 

And that tin lead to amended rankings and overmuch integrated traffic. Because Google views backlinks arsenic endorsements for your website’s reputability. 

How do you make your contented absorbing and helpful? 

Here are immoderate tips:

• Challenge accepted thinking: Question communal beliefs and coming bold, caller perspectives that make readers deliberation differently
• Focus connected sharing point new: Stand retired by providing unsocial insights aliases actionable accusation that different blogs lack
• Incorporate maestro input: Add credibility and grade by including insights from taxable matter experts

Further reading: Quality Content: What It Is + 10 Actionable Tips for Success

5. Publish Consistently

Regular publishing tin lead to overmuch keyword rankings that construe to overmuch postulation to your site. 

So, make it a wont to group according to a dependable schedule. Whether it’s doubly per week aliases erstwhile a month.

As your posts commencement ranking higher, they gradually bring successful overmuch traffic. And this compounds complete clip arsenic you adhd overmuch high-quality contented to your blog.

To support up a regular publishing cadence without sacrificing quality, usage Semrush’s ContentShake AI app to make first drafts. 

Launch nan app and recreation nan prompts to participate accusation astir your business. Then participate a taxable you want to represent astir aliases return 1 nan instrumentality suggests.

Configure your settings. And tick nan instrumentality adjacent to “Add an different SEO boost” to further optimize your content. And nan 1 that automatically adds banal images.

Then, click “Create article” to make nan first draft.

Once nan draught is ready, click “Go to Editor.”

Review nan article cautiously and edit it to guarantee nan AI-generated contented has a value touch. Which you tin do by adding your ain perspective, ensuring it matches your marque voice, and verifying that it adds worthy for readers

6. Optimize Your Content for Search Engines

Fine-tuning your contented pinch hunt engines successful mind increases nan likelihood of your pages ranking highly connected hunt centrifugal results pages (SERPs). 

This applies to immoderate caller and existing content.

Start pinch your title tags.

A title tag is an HTML constituent that provides nan webpage’s title to hunt engines and tin beryllium displayed successful hunt results. Like this:

Also adhd meta descriptions to your pages. 

A meta mentation is simply a short summary that tin look beneath nan title successful hunt results to springiness users a speedy preview of your page.

While not a ranking factor, a compelling meta mentation tin amended your click-through rate.

(Google tin return its ain title and mentation to display. But it’s still worthy optimizing both.)

And don’t hide to spot alt matter for your images. This describes images to hunt engines and visually impaired users. 

To streamline contented optimization, usage Semrush’s On Page SEO Checker.

Start by entering nan URLs you want to optimize and their corresponding keywords. Then click “Collect Ideas.”

Once you’ve group up your project, caput complete to nan “Optimization Ideas” tab. 

Here, you’ll find circumstantial suggestions for each URL you’ve added. 

These ideas tin spot method fixes, contented updates, and more.

Implement these recommendations to amended your pages and summation their chances of ranking higher connected hunt engines.

Further reading: On-Page SEO Checklist: The Complete Task List for 2025

7. Improve Your Site’s Technical SEO

Fixing method SEO issues connected your tract tin thief each your contented (including blog posts) look successful hunt results, which could thrust overmuch traffic.

This is because ensuring a beardown method instauration ensures Google won’t tally into problems related to uncovering and storing your content. And because Google wants to prioritize websites that relationship a awesome personification experience. 

Use Semrush’s Site Audit instrumentality to amended your site’s method SEO. 

It performs complete 140 on-page and method checks to spot issues that mightiness beryllium affecting your expertise to rank. And it provides actionable recommendations to spread these issues.

To get started, motorboat nan tool, participate your domain name, and click “Start Audit.” 

Follow this configuration guideline to group up your task and tally an audit. (You tin too usage nan default settings for now.)

Once nan audit is complete, you’ll find SEO issues grouped into categories. 

Click “View Details” nether immoderate people to investigation circumstantial issues.

Or caput to nan “Issues” tab to position a afloat database of errors, warnings, and notices. 

Address these issues to perchance boost your rankings and thrust overmuch postulation to your blog.

Using societal media platforms to beforehand your blog posts tin thrust overmuch postulation to your blog—you don’t personification to spot only connected Google. 

Share immoderate caller posts and older content, focusing connected platforms wherever your assemblage spends their clip for nan champion results.

For example, if you tally a trading blog, your readers are apt trading professionals. That intends LinkedIn mightiness beryllium nan cleanable level to banal your content. 

But if you tally a mode blog, Instagram would apt activity amended (since it’s a highly ocular platform).

Sharing doesn’t personification to recreation from conscionable your marque account, either. Team members tin too banal content.

Leigh McKenzie, Head of SEO astatine Backlinko, often shares precocious published blog posts from nan Backlinko blog utilizing his individual narration connected LinkedIn. Which is simply a awesome spot to scope Backlinko’s target audience. 

While you tin manually create posts connected immoderate platform, ContentShake AI makes it easy to repurpose your blog contented into societal media posts pinch conscionable a less clicks.

After generating (and editing) your blog position utilizing ContentShake AI, click “Promote.” 

Select your preferred societal media channel, tin successful immoderate further details, and click “Create post.” 

The instrumentality will past make contented for societal media.

Review nan position and make immoderate adjustments that are correct for your marque and audience.

9. Create an Email Newsletter

Email is simply a powerful trading transmission for sharing blog posts pinch group who’ve opted successful to receiving messages from you. 

Email is peculiarly bully for reaching highly circumstantial segments. And it allows you to support relationships.

To move your email list:

• Publish lead magnets that tin only beryllium accessed erstwhile users proviso their relationship information
• Ask existing readers connected your blog to subscribe to your list
• Promote your email database connected societal media platforms 

Then, waste and acquisition messages that point caller blog posts aliases celebrated articles you deliberation your email subscribers will enjoy.

Like successful this illustration from MCP:

Implement These Tactics to Increase Your Blog Traffic

You now cognize really to move your blog pinch awesome contented and effective promotion.

And you tin usage Semrush’s devices astatine each measurement to streamline nan process. 

Sign up for a free proceedings today.