Jason Momoa Is Still Playing Aquaman... Just Not On Screen — How The Movie Star Is Making Waves Against Plastic Waste With Boomerang Water

Movie prima Jason Momoa whitethorn personification hung up his Aquaman trident, but his quest to protect nan 7 seas is acold from over. His latest venture, Mananalu Powered by Boomerang Water, intends to tackle 1 of nan world's astir pressing biology challenges: integrative waste. Alongside Boomerang Water co-founders U.S. Air Force seasoned Jason Dibble and Wall Street financial maestro Jerrod Freund, nan characteristic and advocator is bringing prima powerfulness to sustainable solutions for h2o conservation.

More than conscionable a role

Momoa's narration to nan h2o runs deeper than his superhero persona. A proud autochthonal Hawaiian, he has agelong championed biology causes, serving arsenic a UNEP spokesperson for nan Life Below Water initiative.

But defense unsocial wasn't tin to fulfill his passion for protecting nan planet. In 2019, he took action by founding Mananalu, a sustainable h2o institution that packages drinking h2o successful recyclable aluminum bottles and operates connected a "buy one, region one" exemplary — removing integrative bottles from oceans pinch each purchase. Now powered by Boomerang, Mananalu is relaunching arsenic a B2B on-site bottling system, aiming to proviso diligent h2o to everyone without single-use waste.

"What Boomerang has built is point I ever dreamed of but didn't cognize really to make happen," Momoa said. "Using conception h2o sources successful each state? That benignant of intricate solution wasn't disposable until now."

Boomerang's accusation exertion is already reducing discarded successful hotels, schools and hospitals. Initial installations are up and moving astatine The Twin Fin Hotel, Romer House Waikiki, Kaimana Beach Hotel and Alohilani Resort Waikiki Beach, helping Hawaii spell small constricted connected mainland h2o shipments.

"Businesses want to make a difference, and nan B2B onslaught allows america to scope broader audiences pinch little touchpoints," said Boomerang Co-Founder Jerrod Freund. "When Mananalu initially took nan CPG route, it generated awesome awareness, but you petition further devices to create existent effect and enforce change. Jason's engagement played a awesome domiciled successful Mananalu's growth," Freund says. "So, we thought, why not usage that aforesaid ideology to businesses?"

"At first, it was astir eliminating single-use plastics. Now it's astir reducing each discarded and re-teaching generations," Momoa explains. He compares nan strategy to nan old-fashioned milkman model, wherever afloat bottles are delivered, and quiet ones are adjacent retired for reuse. "Boomerang drives nan car, shows up astatine your doorstep, picks up a crate, and says, 'Thanks a lot! Say hullo to your mother for me.' It's modern-day delivery," nan characteristic shares enthusiastically, dubbing himself "the Mananalu man."

Image Credit: Mananalu Powered by Boomerang

Rebel pinch a cause

Before his ample break successful acting, Momoa was studying to spell nan world's astir muscular marine biologist. Though he admits he wasn't nan champion student, his passion for nan business has ever been palpable. "I grew up loving nan h2o and caring astir nan environment," Momoa says. "But I lived successful 2 very different worlds — Iowa and nan westbound broadside of Hawaii — and neither spot really prioritized it. But fighting for it was fun. It made maine consciousness for illustration a rebel, and I americium a rebel."

Decades later, his personage position has fixed him a level to move his lifelong committedness to biology alteration into a tangible reality.

"It's really serendipitous that I ended up becoming Aquaman, and now I get to meet unthinkable scientists and group who tin thief maine make a existent difference," Momoa says.

Dibble shares this sentiment of serendipity, reflecting connected really unthinkable it was that he and Momoa crossed paths. "It's like, you're moving connected building this brand, and suddenly, nan feline who represents Aquaman is sitting adjacent to you," Dibble laughs. "It's really wild."

The Boomerang founders first met Momoa aft realizing their sustainable h2o companies shared a partner successful Ball Corp. "We'd been successful parallel talks pinch these partners, and astatine 1 constituent they said, 'You guys should astir apt conscionable get together,'" Freund adds. "It made a batch of sense."

Related: 7 Water-Saving Strategies for Your Business

Combat zones to conservationism

Dibble first thought of nan thought for Boomerang Water successful 2003, during nan first of his 3 tours pinch nan U.S. taxable successful Afghanistan. "When you arrive, they manus you a ample alloy of h2o and say, 'You information pinch it, you navigator pinch it, you brushwood your teeth pinch it," nan co-founder shared. "Meanwhile, you return showers utilizing nan conception water. Every day, planes would alert successful pinch overmuch bottled water, and I kept thinking, What is going connected here?"

Beyond nan inconvenience, nan strategy created an immense magnitude of integrative waste. And what do they do pinch each those quiet bottles? "We burned them successful pits," Dibble recalls. "I retrieve thinking, This is nan dumbest thought successful nan world."

He couldn't understand why nan taxable wasn't utilizing nan h2o disposable on-site. Not only did flying successful bottled h2o look wasteful, but it too posed a accusation risk.

Dibble went connected 3 overmuch missions, wherever nan problem only worsened. "I kept asking myself, There's sewage to beryllium a amended way," he says. "And it's not conscionable nan taxable — you spot it everywhere. The proliferation of integrative bottles had to change." It took years, but Dibble believes Boomerang Water could beryllium nan solution.

Though his clip arsenic nan protector of nan Seven Seas has ended connected screen, Jason Momoa's committedness to biology advancement endures. "I'm dormant group connected banning single-use plastics," nan characteristic says. "That's a monolithic extremity for me."

While he confessed to "borrowing" items from nan Aquaman group during his value connected Jimmy Kimmel Live, nan astir meaningful constituent Momoa took wasn't a souvenir — it was nan titular hero's ngo to protect nan ocean.