There’s a Hidden Message In Amazon’s Event Invites

Amazon sent retired 5 different invites to its upcoming merchandise event, and erstwhile pieced together, they spell retired a acquainted word: Alexa, nan punishment of nan company’s integer sound assistant.

We assumed nan arena would beryllium astir Alexa’s long-heralded renaissance, and fixed this message, affirmative Amazon telling Reuters that nan arena will beryllium Alexa-focused, it seems definite nan caller Alexa will get this month.

The not-so-hidden relationship suggests that astatine nan event, which is being held connected February 26th successful New York City, Amazon will motorboat nan caller generative AI-powered type of its sound assistant. First announced successful September 2023, this “New” Alexa has suffered galore delays connected pinch reported struggles to merge Alexa’s existing capabilities pinch nan revamped sound assistant. But it looks for illustration it’s spell time.

Reuters too reports that, according to group acquainted pinch nan matter, nan upgraded Alexa debuting astatine nan arena will show disconnected caller features, including responding to aggregate prompts successful bid and acting “as an ‘agent’ connected behalf of users by taking actions for them without their nonstop involvement.”

Amazon will rotation retired nan caller Alexa to a constricted number of users first, and it will initially beryllium free, according to Reuters. When nan caller Alexa was first announced, Amazon’s erstwhile caput of Devices & Services, Dave Limp, told The Verge they mightiness complaint for nan activity but would support nan “Classic Alexa” free. Subsequent reports indicated Amazon was considering charging arsenic overmuch arsenic $10 a period for it.