This Year’s Super Bowl Will Be Full Of Ai Ads

You tin liking connected seeing tons of AI ads during nan Super Bowl LIX, according to Mark Evans, nan executive VP of advertisement income for Fox Sports. Evans told The Hollywood Reporter that AI “will beryllium coming for illustration a freight train,” and that immoderate companies personification paid complete $8 cardinal for 30-second spots during nan year’s biggest NFL game.

While AI-centered advertisement buys are up, those from movie studios and streamers are down. Speaking to immoderate outlets, Evans said lingering effects of nan covid pandemic and 2023 Hollywood strikes are “probably playing into information of that.” In nan suit of nan latter, unions representing writers and actors went connected onslaught successful information complete nan imaginable that they could suffer activity and income to AI models mostly trained without support connected their ain past work.

More than 10 advertisers are believed to personification agreed to net what nan Reporter says would beryllium a record-breaking liking for their slots. One advertisement purchaser told Ad Age that Fox had re-sold astir 10 slots aft dropouts from brands for illustration State Farm, which withdrew from its 2 slots aft nan fires successful LA.

Seeing a batch of AI ads this twelvemonth doesn’t mean that’s what we’re successful for forever. After all, nan ample crypto Super Bowl of 2022 didn’t proscription guardant to 2023, erstwhile location were nary crypto ads successful sight. But it does bespeak our existent moment, erstwhile AI looks much for illustration an over-hyped bubble than ever.